9ja Café Rhum makes its debut in the Nigerian market

BUSINESS, New Products, News, NIGERIA, Nigerian state programs, wazobia companies
Grand Oak Limited, a leading marketer of alcoholic spirits and non-alcoholic brands have rolled out 9ja Café Rhum, its newest brand into the Nigerian market. According to the brand handlers, 9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians. The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are. The new drink was unveiled recently at the ongoing International Tradefair, at the Tafawa Balewa Square, Lagos and was attended by key distributors across the country, newsmen, customers and other stakeholders. The Managing Director of Grand Oak Limited, Aare Fatai Odesile noted that the new product is of international sta

Nestle Nigeria commits to increasing use of local raw materials

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Nestle Nigeria Plc, has reiterated its commitment to growing the economy by simplifying its ingredients list and using more local raw materials. The firm has also set a goal to source only eggs from cage-free hens for all its food products globally by 2025. Speaking at the launch of a new seasoning cube, ‘MAGGI NAIJA POT’ in Sagamu, Ogun State, Corporate Communications and Public Affairs Manager, Victoria Uwadoka said, “We are committed to creating more value for the society and the community by increasing local sourcing. These commitments respond to the preference of today’s consumers for products with more familiar and common ingredients, natural or organic, with minimal processing.” Also speaking at the event, Mr. Mauricio Alarcon, the company’s Chief Executive Officer, said: “We dedica

Guinness Nigeria takes Smirnoff X1 on road tour to boost sales

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Guinness Nigeria Plc, said it is resolved to boosting sales of its Smirnoff X1 brand by taking it on a nationwide road tour. The company said that it has expanded its offerings by going into the local manufacture of spirits, adding that it recently launched additional brands such as Smirnoff X1 Intense Chocolate Vodka, and Gordon’s Dry Gin with Moringa Citrus Blend, while it has also started producing brands like McDowell’s, after obtaining distribution rights from Diageo’s United Spirits Limited. The firm said it has embarked on a nationwide party tour themed the Smirnoff X1 Tour. The tour is set to take over Nigeria’s night life with eight epic nights in seven cities within eight months. The cities the company plans to visit includes Owerri, Abuja, Benin, Port Harcourt, Jos, Ibadan and L

Maltonic is back in the market after six years absence

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Maltonic, a malt drink originally produced by Sona Breweries is back in the market after six years absence. The brand first made its debut in 1986 as a drink fortified with vitamin C, the company said in a statement. The drink went dormant in 2011 after the sale of Sona Breweries beer assets to Nigerian Breweries Plc. The ownership of Maltonic was transferred to Euro Global Foods and Distilleries Limited, a unit of Sona Group. Nigerian Breweries and Sona Group had a standing non-competition agreement for five years that prevented both companies from launching a competing product during that period. While commenting on the events that led to the relaunch of the brand, the Group Managing Director, Sona Group of Companies, Ajai Musaddi, said that it took the company eight to 10 months to reto...

Coca-Cola HBC Q3 sales boosted by volume growth

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Coca-Cola HBC said on Thursday that net sales revenue in the third quarter grew by 5%, driven by a 3.4% volume growth across a broad range of countries. The Coca-Cola anchor bottler in 28 mostly European countries and Nigeria said that the overall volume increase is a testament to the strength of its execution across its markets. Net sales in the third quarter hit €1.8bn and €5.04bn in the nine months to the end of September, a 5.4% increase from the previous year. The company said that it saw a 2.2% volume increase in established markets in the third quarter, helped by a good tourist season and exceptionally warm summer weather in Southern Europe, while a 9.1% sales growth in developing markets was buoyed by a strong volume, positive price and category mix and a strengthening of currencie

Guinness Nigeria, FRSC partner to train drivers

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Guinness Nigeria Plc, in partnership with the Federal Road Safety Commission (FRSC) is set to organize a structured training programme for new drivers undergoing licensing by sensitizing them on road safety rules. The Managing Director of Guinness Nigeria, Mr. Peter Ndegwa, made this known during a press briefing to commence the 2017 FRSC/Guinness campaign for responsive drinking during the ember months. According to Ndegwa, the training will help increase the awareness on the need to ensure safety on the road by avoiding drink-driving. “Education and awareness will make a big difference. You have to let people know that drinking and driving do not, and should never meet,” he said. The Corps Marshal, Federal Road Safety Corps, Dr. Boboye Oyeyemi, who was represented by the Corps Public Edu

Global and regional priority brands lift Gruppo Campari’s nine months results

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Italian spirits firm Gruppo Campari reported a €1.27bn in revenue for the nine months to the end of September, an 8.1% increase over the previous year. The company behind brands such as Campari, Skyy vodka, Aperol, among others credits its sales growth to the performance of its high margin global and regional priority brands as well as a slightly positive exchange rate effect of 0.3%, driven by the progressive strengthening of the Euro against many of the group’s trading currencies. The company said it also benefitted from the combined perimeter effect of the Grand Marnier acquisition in July 2016, the termination of some distribution agreements and the sale of non-core businesses. Group Pre-tax profit rose 81.1% to €238.2m from €131.5m in the previous year. The company said that the Ameri