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Coca-Cola stretches its boundaries as it preps to launch alcohol mixers

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Coca-Cola is set to launch a new set of premium mixers under its signature Coke brand as it expands into the premium mixer market. The new mixers will have four flavours produced to be mixed with dark spirits, which will be unveiled in the UK in June, supported with a fully integrated marketing campaign. “Coca-Cola has always been part of cocktail culture and history, from the Cuba Libre of the 1900s to some of the world’s best cocktails today,” explains Ana Amura, senior brand manager at Coca-Cola Great Britain. “Coca-Cola Signature Mixers marks an exciting time for the brand and expansion into dark spirit mixology.” With inspiration coming from the brand’s heritage, Coca-Cola Signature Mixers are served in a contemporary Hutchinson glass bottle, first used by Coca-Cola in 1894 when the p