BUSINESS

McDowell’s No. 1 Whisky transitions to new name, Mr. Dowell’s

BUSINESS
McDowell’s No. 1, the largest selling whisky in Nigeria and a brand produced and marketed by Guinness Nigeria Plc under licensing agreement from Diageo Plc, its parent company, has announced a name change to ‘Mr. Dowell’s No.1’. Speaking on the name change, Temitope Adenle, Brand Manager, Mr. Dowell’s No.1, said, the new name was the overwhelming favourite of Nigerians who joined in a unique social media campaign for a name change which lasted for two weeks. McDowell’s is an Indian whisky, whose origins are widely known within India. However, the Scotch Whisky Association (SWA), which monitors the Scotch whisky category and maintains that only whisky made in Scotland and under certain guidelines can be called Scotch argued that outside of India, many consumers mistakenly assume they are Sc

Lagos prepares to welcome Beer lovers to 2018 Edition of ‘Nigeria Beer Festival’

BUSINESS
The Lagos State Government is putting finishing touches to welcoming beer lovers to the second edition of the Nigeria Beer Festival set to begin on Thursday, 25 October through 31 October 2018. The event organisers have promised to make the week-long event a memorable experience for attendees. Speaking with the media on Wednesday to announce the event in Lagos, Mr Fola Adeyemi, the Permanent Secretary in the State’s Ministry of Tourism, Arts and Culture explained that the festival is in line with government’s agenda to grow the tourism and economy of the state. He stated that Lagos State was collaborating with beer brewers in the country and their counterparts across the globe to stimulate the economy and tourism potentials in the State. The Perm Sec enjoined Lagosians to come out in their