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Nigerian Breweries honours distributors, trade partners at annual award event

BUSINESS, New Products, News, NIGERIA, Nigerian state programs, wazobia companies
Brewing giant Nigerian Breweries Plc, on Friday at an award ceremony celebrated its distributors and trade partners who excelled in the course of their business partnerships with the company in the last year. In his remarks, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel hailed the partners for the long years of support and affirmed that the company looks forward to a more rewarding relationship with them in the years ahead. He also thanked the distributors for the value added to the business last year, while also restating the commitment and sustained support of the company in the years ahead despite the continuing challenges. “As partners for progress, we need you now more than ever before to win. The environment is more intense and the competitive landscape contin

Diageo’s EABL to start producing spirits locally as demand in Nigeria, Kenya grows

BUSINESS, New Products, News, NIGERIA, Nigerian state programs, wazobia companies
Kenya-based East African Breweries Limited (EABL), a subsidiary of Diageo Plc has announced plans to start producing spirits in its local market as demand for its products surge in Kenya and Nigeria. The company which is known for its Tusker Lager said it will invest $13.88 million (approx. 1.4bn Kenyan shillings) to fund a 20,000 bottles per hour spirits line, which will double its production capacity at a plant in the outskirts of Nairobi. The firm said it will start producing Captain Morgan locally to cut costs and make high-end offerings more widely accessible to both domestic consumers and for export. The Kenyan version of the spirit known as Captain Morgan Gold, will retail for between 800 – 900 Kenyan shillings per 750 ml bottle – half the price of the imported bottles. Production i

Nigerian Breweries plans to lessen impact of new excise tax on consumers through cost savings initiatives

BUSINESS, New Products, News, NIGERIA, Nigerian state programs, wazobia companies
Nigerian Breweries Plc, said it will lessen the impact of the new excise tax on tobacco and alcohol on consumers that is set to come into effect on 4th June by intensifying cost saving initiatives. The brewer said it would seek to increase its local sourcing of raw materials as well as attempt to obtain further improvements in its sorghum value chain. The firm added that it will consolidate its earnings through improved consumer value engagement, market penetration, stocking to hedge against market volatility as well as ensuring a balance in the management of input costs and price consumers pay for its products. The maker of Star Lager said it is optimistic of achieving 60% local sourcing target by 2020, from the current level of 50%. Speaking to the media ahead of its Annual General Meeti...