Legend Extra Stout, a leading stout brand from the stable of Nigerian Breweries Plc has introduced a new 45cl bottle as it seeks to expand its market penetration.
The unveiling took place at a special celebration ceremony at Radisson Blu, Ikeja, Lagos on Friday, July 12, 2019.
The event which was tagged the “Power Of 45” attracted hundreds of guests and consumers as they got a chance to get a first look at the new product offering.
Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to this new product offering.
According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.
“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling.
“Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”
Sarah added that the new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.
Consumers can be rest assured that the 45cl bottle remains the same full brewed stout, produced from the finest ingredients, brewed and bottled under the highest quality standards.
The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.
Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’.
This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning Legend, Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.
The 45cl bottles are available in stores across Lagos.