CWAY Foods and Beverages Nigeria Limited, a company best known for its wide array of fruit-flavoured milk drinks such as Nutri-Milk and the more recent Nutri-Yo, a drinking yoghurt, as well as drinking water and dispensers has recently branched out into the alcoholic Ready-to-drink (RTDs) or mixed spirit drinks segment with the launch of “Cheers Cocktail.”
The company said their target markets are adults as they wind down after work or on a night out with friends in party and events.
The new brand which comes in two flavours – Rose and Peach Cocktail is packaged in 350ml and contains 4.5% alcohol volume. The product is made from Blue Rose flower and Peach fruit with a refreshing crisp taste.
During the factory commissioning, General Manager, Mr. Wang Bing said “Cheers cocktail is a premium brand mixed with deep passion, dedication and with modern technology to produce a drink of class and that can be enjoyed by both adult male and female.”
The company said that the Introduction of Cheers Cocktail marks an important milestone in CWAY and Nigeria Beverage Market. This brand is the first ever locally produced alcoholic cocktail with natural flavor of Rose and Peach.
CWAY joins a growing list of companies in this growth segment such as Nigerian Breweries Plc with its roster of brands such as the Ace series, Star Radler, Strongbow and others and Guinness Nigeria Plc with its portfolio that includes Smirnoff Ice and its variants as well as Snapp Apple drink, Orijin, among others.