Premium Malt drink, Amstel Malta, from the stables of Nigerian Breweries Plc recently hosted hundreds of fitness enthusiasts at the 2018 FitFam Fest.
The event attracted fitness pundits and fans from different parts of the world as well as local fitness celebrities, who shared their experiences and weath of knowledge regarding the ever-growing fitness industry.
Also at the event were an array of healthy food vendors, fitness exhibitors and events, fitness and wellness speakers, conference sessions and nutrition chefs at the FitFam nutrition master classes.
Amstel Malta’s support played a part in delivering fun-filled experiences to participants in consonance with the brand’s commitment to always encourage people to be their best.
The event also provided a very unique avenue for the brand to interact with this esteemed consumers and fans.
Speaking at the event, Ugo Ahukannah, Senior Brand Manager, Amstel Malta, said, “In a bid to drive fitness as a lifestyle, Amstel Malta has supported a number of activities across Nigeria like the Okpekpe Race and its support of the NFF.
“With the FitFam Fest, we’re going further to encourage Nigerians to go all in and be their best in every area of their lives, especially in health and wellness.”
The Festival had an assortment of gears, kits, apparatus and equipment to demonstrate various physical activities. Some of these activities include the 5k colour run, soho fitness, jumpump, zumba fitness, strong man challenge and many more.
Amstel Malta has been a major player in the sports industry especially with its support of the Okpekpe road race and the National Football Teams and with the FitFam Fest, the malt brand is solidifying its support of the active lifestyle.