Mamba Energy drink, one of Nigeria’s fastest growing energy drink brands has officially been launched into the Nigerian market. The unveiling comes about two years after the premium energy drink brand first entered the market.
The official unveiling of Mamba Energy drink, which took place on Tuesday June 20, 2018, was done amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year.
According to the General Manager of the brand, Mrs. Titilola Adedeji, Mamba Energy drink is unlike any of its competitors, as it has been carefully and expertly formulated exclusively for the Nigerian and African consumers. She added that Mamba is made to align with the lifestyle choice of health conscious consumers because it is ow on caffeine and taurine content.
“Mamba Energy Drink is more than just the typical energy drink. It contains Citric Acid, an oxidant which enhances skin tissue regeneration, smoothness and perfection. It is also healthy due to reduced caffeine and taurine content with increased Vitamin B,” she said.
Speaking on the competition in the marketplace, Adedeji said “we want to be very strategic and creative in our brand management approach such that establishing our brand’s identity in both the conscious and the subconscious of the average Nigerian energy drink consumers will be easy to achieve”.
The General Manager noted that part of the brand’s unique selling points is the high quality of the product that leaves a lasting impression on consumer’s palate because of its unique and distinctive taste. She added that Mamba connects with the key emotion points of consumers as it connotes power, elegance, formality, strength and authority.
Also present at the launch was the Managing Director/CEO of Mamba Drinks Limited, Mr. Ayo Ojuroye, who explained that Mamba was the first energy drink formulated exclusively for the African consumer. He also explained that the official launch of the brand was delayed because of the need to test the market and lay a solid foundation for sustainability of the product.
“We wanted to be sure that this is a product that is going to have sustainability, because there have been a lot of players that have come in and gone. We believe this is the right time to officially launch the product” he said.
Mamba Energy drink is currently available in the Lagos market, but the brand owners have said they plan to expand to other states, creating great opportunities for distributorship in the drinks industry as it expands its reach across Nigeria, and eventually export the product to other African markets as soon as it is firmly rooted in Nigeria.