Month: June 2018

Mamba Energy drink officially launched in Nigeria amid fanfare

BUSINESS
Mamba Energy drink, one of Nigeria’s fastest growing energy drink brands has officially been launched into the Nigerian market. The unveiling comes about two years after the premium energy drink brand first entered the market. The official unveiling of Mamba Energy drink, which took place on Tuesday June 20, 2018, was done amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year. According to the General Manager of the brand, Mrs. Titilola Adedeji, Mamba Energy drink is unlike any of its competitors, as it has been carefully and expertly formulated exclusively for the Nigerian and African consumers. She added that Mamba is made to align with the l

Chivita and Sugar Control Foundation partner to promote health and wellness

BUSINESS
Chivita, a brand of CHI Limited, has partnered with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice. At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign. Adesoye, a food technology expert, pointed out that the commitment was not only necessary for raising the awareness level but also critical to correcting the misconceptions about sugar consumption. He noted: “It is important Nigerians understand that they need sugar to carry out their basic

FG to review tariff increase on locally produced alcohol – Labour Minister

BUSINESS
The Federal Government will review the recent excise duty increase on locally produced alcohol, according to Senator Chris Ngige, Minister of Labour. In a statement signed by the ministry’s Director of Press, Samuel Olowokere on Friday in Abuja, while receiving members of the National Union of Food, Beverage and Tobacco Joint Employers and Workers Association on a Save Our Soul (SOS) mission, the minister said the Federal Government will review the newly introduced 500% excise duty on locally produced alcohol beverages. “This will save the sector from imminent collapse and forestall the consequent loss of about two hundred thousand jobs. “You have written to the Federal Government through me that the increase in excise duty on alcohol and beverages will create job losses. “Because once you
IB Plc teams up with Lagos State Government to bring live viewing centres of FIFA World Cup to residents

IB Plc teams up with Lagos State Government to bring live viewing centres of FIFA World Cup to residents

BUSINESS
International Breweries Plc, the Nigerian subsidiary of Belgian brewer AB InBev said it has partnered with the Lagos State Government to bring the remaining live matches of the ongoing 2018 FIFA World Cup to Lagosians. The firm is sponsoring all the viewing centres set up by Governor Akinwunmi Ambode through the Lagos State Sports Commission. The viewing centres which are spread across the state are adequately secured and insured and are located at the Teslim Balogun Stadium, Surulere; Campos Mini Stadium, Lagos Island; Abesan playground, Alimosho; Naval Yard Ajegunle; Bishop Aggrey Youth Centre, Mushin and Epe Recreation Centre. However, the brewery company is also providing additional two viewing centres at Ikorodu Town Hall, Ikorodu and Badagry Grammar School, Badagry. At a meeting with...