Budweiser, a beer brand from the stables of International Breweries Plc, the local unit of Belgian brewer, AB InBev finally made its entry into the Nigerian market amid splendour and pomp.
The ceremony which took place at the famous Landmark Towers in Victoria Island, Lagos on Saturday, 14th April 2018 was well attended by personalities from the entertainment industry and guests.
The brand left little to imagination by transforming the Landmark Towers into a hotel called – the Bud Hotel. Guests checked in at the entrance and received a card key much like a hotel room key. The card was used to access the Burger bar, bottles of Budweiser beer as well as other side attractions.
The highlight of the evening was the epic countdown to the unveiling of the King. Budweiser created an illusion of a hotel using Z-depth visual mapping effect. The brand had a grand entry truly worthy of a king.
International Breweries announced in December that it would be expanding its product portfolio in 2018 to cater to a wider consumer base including introducing Budweiser among others in the premium category.
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