Nigeria’s Bobsled Team to the Winter Olympics gets a major sponsor from Star Lager

Star Lager, a beer brand of Nigerian Breweries Plc, has signed-on to be a major sponsor for Nigeria’s history making women’s Bobsled and skeleton teams who qualified for the first time for the Winter Olympics which is scheduled to take place this month from 9th February to 25th February in Pyeongchang, South Korea.

In the nearly 100-year history of the winter games, Nigeria has never been represented in any sport.

The Nigerian Bobsled team is comprised of three women – Seun Adigun, Akuoma Omeoga and Ngozi Onwumere, while the country’s Skeleton athlete, Simidele Adeagbo, would all be flying the country’s national flag at the winter games.

Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, praised the professional manner the Bobsled federation has conducted Nigeria’s plans for the Winter Games so far.

“Nigerian Breweries Plc appreciates the professional conduct and support of the Bobsled & Skeleton Federation and Integral & Temple Management Company which enabled this partnership to take place.

“As the first lager brewed in Nigeria, we identify with that pioneering spirit of excellence that these four amazing Nigerian representatives. The zeal to go on and shine in the face of uncertainty, in an uncharted terrain, deeply resonates with us and we are very delighted to be able to support these great athletes in making this dream of participating and winning in Pyeongchang come true,” stressed the NB Marketing director.

Meanwhile, the team was in Lagos recently, ahead of their Olympics appearance as the first African representatives in Bobsled & Skeleton Category at the Winter Olympic Games.

The ladies hung out with select consumers and sports lovers at the Nigerian Breweries Headquarters bar where Star Lager Beer hosted them.

Nigeria’s Bobsled and Skeleton team with the MD of Nigerian Breweries Plc, Jordi Borrut Bel, at the signing of Star Lager sponsorship deal at the Nigerian Breweries Headquarters in Lagos

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