Month: January 2018

Future looks bright for the beverage industry – La Casera MD

BUSINESS
The La casera Company, one of the leading soft drinks companies in Nigeria sees a bright future for the industry. Speaking recently with the media, the company’s Managing Director, Roland Ebelt described the recession as a telling experience, noting that an industry that was once growing at a rate of between 5% and 10% per year since the 1990s suddenly came to a screeching halt due to a drop in consumer spending caused by the recession. He noted that the depreciation of the naira had a profound impact on his firm and the industry as a whole as prices of raw materials such as sugar, plastic and other ingredients skyrocketed leading to record losses for industry participants. The MD who joined the company a few years ago said that the naira depreciation affected both cost of imported raw mat