Heineken introduces limited edition world labels in Nigeria

Heineken introduces limited edition world labels in Nigeria

BUSINESS
Heineken brand, the world’s most international premium lager beer has launched a limited edition world label in the Nigerian market. The initiative which is billed to run from June 2018 to 31st August 2018 is meant to celebrate the brand’s presence in 192 countries. The Heineken innovative launch which is meant to build some excitement around the brand partnered with Shazam app, an image recognition technology which identifies music, movies, advertising and television shows, based on short sample played. Heineken used it to create a consumer engagement experience for the world edition bottles. Speaking on the initiative, the Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, said “We are excited to launch this campaign here in Nigeria. We are extremely proud of our internation